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Partners with Roku on "OnBeauty."
December 23, 2013
By: Christine Esposito
Editor-in-Chief
L'Oréal USA, in partnership with Roku, has launched a Connected TV (CTV) app called OnBeauty, which enables tablet-like applications to be viewed and explored on television screens via an internet connection. L'Oréal USA's OnBeauty will feature how-to videos and entertainment content, a robust cross-brand collection of products and social sharing straight from an individual's remote control. The app will feature a majority of L'Oréal USA's brands. “OnBeauty is o...
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